-
1 professional audience
марк. = business audience -
2 professional advertising
1) рекл. реклама для специалистов [представителей свободных профессий\]* (направлена на врачей, преподавателей, юристов, архитекторов и т. п., способных рекомендовать рекламируемые товары или услуги своей клиентуре)See:2) рекл. профессиональная реклама (качественно выполненная реклама, соответствующая всем требованиям рекламной практики, в частности, не вводящая клиента в заблуждение)Syn:See:Англо-русский экономический словарь > professional advertising
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3 business audience
марк. профессиональная аудитория, промежуточные потребители (врачи, юристы, менеджеры, в отличие от пациентов, клиентов юридических консультаций и т. д.)Syn:See: -
4 outside audience
а) общ. (группа людей, которые не имеют какого-л. прямого отношения к данной организации или мероприятия, напр. не являются членами организации, не принимали участия в организации и подготовке мероприятия, но привлекаются в качестве консультантов, советчиков, критиков, зрителей, потребителей и т. п.)A course assignment involving a research project is not considered research if the data are only shared with the course instructor and/or students in the class and never shared with an outside audience. — Курсовая работа, предполагающая проведение исследования, не будет считаться исследовательской, если ее результаты будут продемонстрированы только преподавателю и/или остальным студентам, без привлечения внешней аудитории.
The term includes a wide range of theatre activities and situations developed by and for the participants rather than for an outside audience. — Семестр предполагает организацию различных театральных постановок и мероприятий для самих участников, а не для внешней аудитории.
Negotiators will often make speeches that are designed more to appeal to the outside audience than the people at the table. — Участники переговорного процесса часто произносят речи, которые скорее адресованы внешней аудитории, нежели остальным участникам переговоров.
б) марк. (группы лиц, которые либо являются потенциальными потребителями товаров и услуг организации, либо могут оказывать на нее какое-л. значительное влияние, напр., спонсоры, представители властных структур и СМИ; к такой аудитории часто обращены рекламные сообщения компании, различные информационные мероприятия, такие как пресс-релизы и т. п.)If you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" — Если у вас нет средств для проведения профессионального исследования, вы и ваши коллеги должны сами проследить и выяснить, как воспринимается ваша организация. Для этого необходимо провести опросы внешней аудитории типа: "Были ли у вас контакты с нашей организацией? Насколько они были позитивны? Знакомы ли вам наши услуги или товары?".
Ask yourself one big question. Who is my public relations target? Focus on that certain outside audience that you know affects your organization more than any other. — Задай себе один главный вопрос. Кто входит в целевую аудиторию моей PR-кампании? При ответе на вопрос сконцентрируй все внимание на той части внешней аудитории, которая больше всего влияет на твою организацию.
The new design of our web-site is meant to be a marketing tool to the outside audience. This includes potential students, donors, alumni, media representatives, job applicants, and so on. — Новый дизайн нашего веб-сайта является маркетинговым инструментом для воздействия на нашу внешнюю аудиторию, которая представлена потенциальными студентами, спонсорами, бывшими студентами, представителями СМИ, потенциальными сотрудниками и т. п.
Syn:See: -
5 PAM
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
6 Pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
7 pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
8 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 education
ˌedju:ˈkeɪʃən сущ.
1) а) образование;
обучение, подготовка, просвещение( о человеке) to provide an education ≈ давать образование adult education broad education college education compulsory education continuing education elementary education free education further education general education health education higher education in-service education liberal education physical education primary education professional education progressive education secondary education sex education special education trade education university education vocational education Syn: enlightenment, instruction б) дрессировка, обучение ( о животных, птицах)
2) воспитание, развитие( характера, способностей) Syn: upbringing
3) культура, образованность образование;
просвещение - all-round * разностороннее образование - compulsory * обязательное обучение - free * бесплатное обучение - party * партийное просвещение - trade /vacational/ * профессиональное образование /обучение/ - physical * физическое воспитание, физическая подготовка - audio-visual * аудиовизуальное обучение - * through play игровое обучение - by * he is a lawyer по образованию он юрист - he has had very little formal * он не получил систематического образования воспитание - the * of the will воспитание воли - the * of the audience to appreciate modern music воспитание у публики вкуса к современной музыке - an * in dealing with one's fellowmen привитие норм общения с людьми - * for citizenship воспитание гражданина образованность, культура - a man of * образованный /просвещенный, культурный/ человек (редкое) дрессировка животных adult ~ обучение взрослых;
образование взрослых adult ~ обучение взрослых ~ образование;
просвещение, обучение;
all-round education разностороннее образование basic ~ начальное образование basic ~ основное образование;
основы знаний (в к.-л. области) basic vocational ~ начальное профессиональное образование basic vocational ~ основной курс профессионального образования business ~ коммерческое образование career ~ образование направленное на карьеру classical (commercial, art) ~ классическое (коммерческое, художественное) образование consumer ~ обучение потребителей continuing ~ постоянно продолжающееся образование continuous ~ непрерывное образование distance ~ заочное образование distance ~ заочное обучение education воспитание, развитие (характера, способностей) ~ воспитание ~ дрессировка, обучение (животных) ~ культура, образованность ~ образование, просвещение ~ образование, воспитание ~ образование;
просвещение, обучение;
all-round education разностороннее образование ~ образование ~ образованность, культура ~ образованность ~ просвещение Education: Education: State Centre for Aid to ~ Государственный центр по оказанию помощи образованию education: education: tertiary ~ высшее образование ~ and training promoting employment обучение и дополнительная подготовка ~ with production обучение совмещенное с производственным процессом elementary ~ начальное образование family ~ семейное воспитание;
домашнее образование further ~ дальнейшее образование further: ~ дальнейший;
добавочный;
further education дальнейшее образование (исключая университетское) general ~ всеобщее образование health ~ медицинское образование health: ~ attr. гигиенический, санитарный;
health education санитарное просвещение;
health bill карантинное свидетельство higher ~ высшее образование higher: higher высший;
higher education высшее образование informal ~ неформальное образование (вне организационных форм) legal ~ юридическое образование lifelong ~ непрерывное образование lifelong ~ учеба в течение всей жизни, непрерывная учеба nonformal ~ неформальное образование (организованная систематическая учебная деятельность, часто непосредственно связанная с работой, проводимая вне формальной образовательной системы) occupational ~ профессиональное образование out-of-school ~ внешкольное образование permanent ~ непрерывное обучение permanent ~ постоянное образование popular ~ народное образование post-qualifying ~ последипломное образование postsecondary ~ высшее образование;
обучение после завершения среднего образования (независимо от продолжительности курса или выдаваемого сертификата) primary ~ начальное образование professional ~ профессиональное обучение public ~ народное образование remedial ~ исправительное обучение safety ~ образование в области безопасности труда secondary-level ~ среднее образование education: tertiary ~ высшее образование trade ~ специальное образование university ~ университетское образование vocational ~ профессионально-техническое образование vocational ~ профессиональное образование vocational ~ профессиональное обучение workers ~ рабочее образование;
подготовка прфсоюзных работниковБольшой англо-русский и русско-английский словарь > education
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11 stand
1. I1) the table won't stand, one leg is broken стол не стоит, у него одна ножка сломана; don't trouble yourself, I can stand не беспокойтесь, я могу постоять /я постою/; I didn't know where to stand я не знал, где стать; the audience stood and applauded публика встала и начала аплодировать; he was commanded to stand ему приказали встать /подняться/; let the milk (the tea, the liquid, etc.) stand пусть молоко и т.д. постоит /отстоится/; keep /leave/ smth. standing not a stone was left standing камня на камне не оставила; get smth. to stand поставить что-л.2) stand! croft!; who goes there? stand and be identified стой! кто идет?; all stand! всем встать!3) the words (the passage, this translation, etc.) may stand эти слова и т.д. могут остаться /можно оставить/ без изменений; the enemy would not stand противник не устоит /не выдержит/; how much of his philosophy will stand? что можно взять /применить/ из его философии?; the contract (the agreement, the order, the bet, the bargain, his resolution, etc.) stands контракт и т.д. остается в силе; the same objection stands это возражение остается /не снимается/; the rule against lateness will stand правило, запрещающее опаздывать, будет действовать и впредь || as, matters /affairs, things/ stand при таком /создавшемся/ положении вещей /дел/; the passage must be printed as it stands отрывок должен быть напечатан /следует напечатать/ без изменений /в таком виде, как он есть/; as it stands как есть; how much for it as it stands? сколько вы хотите за все?, сколько это стоит как есть?4) these colours will (do not) stand это (не)стойкие краски2. II1) stand in some manner stand erectly (/squarely/, courageously, obediently, meekly, wistfully, sullenly, haughtily, etc.) стоять прямо и т.д.; stand at ease (at attention) стоять вольно (смирно); stand still! не двигайтесь!, не шевелитесь!, стойте спокойно!; he could hardly stand он едва держался на ногах; stand side by side (shoulder to shoulder) стоять рядом /бок о бок/ (плечом к плечу); he stood by helplessly он беспомощно стоял в стороне; the door stood ajar дверь была приоткрыта; stand somewhere don't just stand there, do something! что же ты стоишь, сделай что-нибудь!; stand aside (away, outside, etc.) стоять в стороне и т, т.д.; stand aside to let her pass посторонитесь и дайте ей пройти; stand back! осади!; the house stands back from the road дом стоит далеко от дороги; stand back or you'll be crushed посторонитесь, a то задавят; stand back from the barrier отойди от барьера; а tree which stood by дерево, которое стояло неподалеку; the box stands over there ящик стоит вон там; stand for some time I've been standing all day я простоял [на ногах] весь день; we had to stand all the way нам пришлось простоять всю дорогу; the ruins still stand руины сохранились до сих пор; а tall poplar tree (a huge oak, a house, etc.) once stood here здесь когда-то стоял высокий тополь и т.д. ; the corn is still standing хлеб еще стоит /не убран/2) stand in some manner stand alone а) стоять /быть/ одному; б) не иметь сторонников; in this opinion I don't stand alone я не один [придерживаюсь] такого мнения; the matter stands thus дело обстоит следующим образом; as things now stand I'll have to quit my job при создавшемся /нынешнем/ положении вещей /если положение не изменится,/ мне придется уйти с работы; this is how I stand такова моя позиция;. I wish I knew where I stood я хотел бы знать, что со мной будет; how do matters stand? как обстоят дела?; how does the dollar stand? каков курс доллара?3) stand for some time the works stood for a whole week завод не работал целую неделю3. III1) stand smth. stand an attack (a blow, a siege, rough handling, the enemy's fire, a loss, a shock, a rigid examination, raillery, etc.) выдерживать /выносить/ атаку и т, т.д.; stand heat (the cold weather, a damp soil, noise, his professional attitude, criticism, etc.) выдерживать /выносить/ жару и т.д.; stand the test /the trial/ выдержать испытание; he'll have to stand trial он должен предстать перед судом; stand much washing (much rain, etc.) не портиться от частой стирки и т.д.; these boots stood a good deal of wear эти ботинки долго носились /видали виды/; his eyes are strong enough to stand the glare у него хорошие глаза, они вполне выдержат такой яркий свет; the house will stand another century дом простоит еще сто лет; how does he stand the pain? как он переносит боль?; his nerves couldn't stand the strain у него нервы не выдержали напряжения; I can stand a good deal but I won't have insolence я многое могу стерпеть, но наглости не потерплю; stand smb. usually in the negative I can't stand this woman (the fellow, his father, etc.) я не выношу /не терплю, терпеть не могу, не перевариваю/ эту женщину и т.д.2) stand smth. stand six feet быть ростом в шесть футов; the score stood 18 to 14 счет был 18:143) stand smth. stand drinks (ice-cream, dinner, etc.) угощать вином и т.д.; who is going to stand treat? кто угощает?4) stand smb. stand sentry /sentinel/ (model, umpire, etc.) быть часовым /стоять на часах/ и т.д.; stand godfather (godmother, etc.) выступать в роли крестного отца /быть крестным отцом/ и т.д.4. IV1) stand smth. somewhere stand the lamp over there (the box here, etc.) поставьте лампу туда и т.д.2) stand smth., smb. for some time usually in the negative I can't stand it any longer я этого больше не выдержу, я больше не могу этого терпеть; I can't stand the man another day я не вынесу этого человека ни одного лишнего дня; she stood the shock well она мужественно перенесла этот удар5. Vstand smb. smth. coll. stand one's friend a dinner (you a drink, us champagne, etc.) угощать друга обедом и т.д.6. Xstand in some state stand ashamed (confused, abashed, bewildered, dishonoured, etc.) испытывать стыд и т.д.; stand uncovered стоять без головного убора, снять шапку; he stands accused of a crime его обвиняют в преступлении; he stands convicted of treachery его признали виновным в измене; you may stand assured of his protection можете рассчитывать на его защиту, можете быть уверенным в его покровительстве; stand indebted to this man быть обязанным этому человеку; stand unrivalled не иметь соперников; stand corrected признавать справедливость замечаний /свои ошибки/7. XIbe stood somewhere if he does it again he will be stood in the corner если он еще раз так сделает, его поставят в угол8. XIIIstand to do smth. stand to win /to gain/ (to be saved, etc.) иметь [все] шансы /все основания/ выиграть и т.д.; how much do you stand to lose? сколько вы при этом можете потерять?; what does he stand to lose? чем он рискует?; we stand to lose nothing мы ничего не теряем9. XIVstand doing smth.1) stand bowing (wondering, gazing at the scene, looking at me, looking over my shoulder, etc.) стоять и кланяться и т.д.; don't stand there arguing about it что вы стоите и спорите?; I am tired of standing here [and] waiting мне надоело тут стоять и ждать2) usually in the negative with can; I can't stand waiting (writing letters, taking care of kids, etc.) я не выношу /терпеть не могу/ ждать и т.д.; she can't stand being kept waiting (being looked at, being laughed at, being talked back at, etc.) она терпеть не может /не выносит/, когда ее заставляют ждать и т.д.10. XV1) stand silent (still, upright /erect/, close to smth., next to me, etc.) стоять молча и т.д.; stand straight, don't stoop стойте прямо, не горбитесь; the door stands open дверь открыта; the table (the wall, etc.) stands firm стол и т.д. устойчив /крепко стоит/ и т.д.2) stand firm стойко держаться; stand firm on the ground крепко стоять на ногах; stand firm in one's views иметь твердые убеждения; stand fast to one's resolution не отступать от своего решения; stand neutral сохранять нейтралитет, оставаться нейтральным; stand idle ничего не делать; the factory is standing idle фабрика не работает /простаивает/; stand ready быть наготове; he stood ready to run он был готов пуститься бежать; stand ready for anything быть готовым ко всему: stand high высоко цениться; stand high in one's class (in a competitive examination, in one's profession, etc.) быть одним из первых /лучших, ведущих/ в классе и т.д.; stand high in public esteem пользоваться всеобщим уважением; stand high in the opinion of /with/ his chief быть на хорошем счету у начальства; food (meat, corn, etc.) stands high (higher than ever) цены на продукты и т.д. высокие (выше, чем когда-либо); stand first on the list (second in his class, third in the line for promotion, etc.) быть первым в списке и т.д.; stand second to none никому не уступать, быть первым11. XVI1) stand by (against, in, etc.) smth. stand by the window (against a wall, before me, in the corner, in the doorway, in the middle of the table, etc.) стоять у окна и т.д.; the house (the building, the cottage, the chapel, etc.) stands in a garden (by the river, at the foot of a hill, etc.) дом и т.д. расположен /находится/ в саду и т.д.; don't stand in the rain (in the sun) не стойте под дождем /на дожде/ (на солнце); I hate standing in queues я ненавижу стоять в очередях; tears stood in her eyes у нее в глазах стояли слезы; stand in smb.'s way стоять у кого-л. на дороге, мешать кому-л.; stand out of the way не мешать, посторониться, уйти с дороги; the truck stood in their way грузовик загораживал им дорогу; nothing now stands in our way ничто больше нам не мешает; nothing stands between you and success ничто не мешает твоему успеху; stand without support стоять без опоры; stand on smth., smb. the vase stands on the top shelf ваза стоит на верхней полке; he stood on my foot (on the beetle, etc.) он наступил мне на ногу и т.д.; stand on tiptoe стоять на цыпочках; Paris stands on the Seine Париж стоит на Сене; sweat stood on his forehead у него на лбу были /проступили/ капли пота; his hair stood on end [with fright] [от страха] у него волосы встали дыбом; stand for some time the castle (the old house, etc.) has stood for centuries замок и т.д. простоял века; the walls are still standing after the fire стены уцелели после пожара; he has stood many years against storm and earthquake много лет он выдерживал бури и землетрясения; let the mixture stand for three hours оставьте смесь постоять /пусть смесь постоит/ три часа2) stand at (below, among) smth. stand at the head of his class быть лучшим в классе; stand below smb. in class уступать кому-л. в своем классе; it stands among the first four universities of the world это один из четырех лучших университетов мира; stand alone among one's colleagues (among one's contemporaries, etc.) выделяться среди своих коллег и т.д.; stand over smb. he stood over me all the time I was working он все время стоял у меня над душой, пока я работал; he won't work unless someone stands over him он не будет работать, если над ним никто не стоит; stand by smb. stand by one's friends (by you whatever happens, by him to the last, etc.) быть на стороне /не бросать, поддерживать/ своих друзей и т.д.; I'll always stand by you in case of trouble я всегда готов помочь вам, если вы попадете в беду; stand by smth. stand by an agreement (by one's promise, by one's principles, by one's word,-etc.) придерживаться /не отступать от/ договора и т.д.; I stand by all I said then я верен тому, что тогда сказал; stand (up)on /by/ smth. stand on one's rights (on one's claims, by one's decision, etc.) настаивать на сваях правах и т.д.; western civilization stands upon the foundation reared by the Greeks and the Romans западная культура зиждется на фундаменте, созданном древними греками и римлянами; the case,-s on his testimony все дело основывается /зиждется/ на его показаниях /зависит от его показаний/; we stand on the threshold of a peace settlement мы находимся накануне /на пороге/ мирного урегулирования; stand for smth. stand for loyalty (for liberty, for freedom and justice, for racial tolerance, for reform, for the same principles, etc.) выступать за верность /в защиту верности/ и т.д.; it's difficult to know just what he stands for трудно, собственно, понять, каких он придерживается убеждений /каковы его убеждения/; stand on one's own feet /on one's own legs/ стоять на [собственных] ногах; ни от кого не зависеть; stand with smb. stand well with one's employers быть на хорошем счету у руководства; how does it stand with him? как он к этому относится?; stand in smth. where /how/ do we stand in the matter? какова наша позиция в этом вопросе? || stand in the same relation to her (to his father, to both parties, etc.) находиться /быть/ в одинаковых /равных, таких же/ отношениях с ней и т.д.3) stand for smth. stand for "adjective" (for "postscript", for "cash on delivery", etc.) обозначать прилагательное и т.д.; i stands for "pound" знак i обозначает фунт стерлингов; what do these letters stand for? что означают /как расшифровываются/ эти буквы?; the olive branch stands for peace ветвь оливкового дерева символизирует мир; black stands for mourning черный цвет stand знак траура; in their code each number stands for a letter в их шифре каждой букве соответствует цифра4) stand at smth. the score stands at 3:4 счет 3:4; the thermometer stands at 40 " in the shade термометр показывает сорок градусов в тени; the balance stands at i 50 итог равен пятидесяти фунтам5) stand for smth. usually in the negative or interrogative I won't stand for that (for any nonsense, for this treatment, etc.) я этого и т.д. не потерплю; 1 don't have to stand for such insolence я не обязан терпеть /переносить/ такое нахальство; how can you stand for his insolence? как вы можете терпеть его наглость?6) stand for smth. stand for Parliament (for the presidency, for election, for re-election to Congress, etc.) баллотироваться /выдвигать кандидатуру/ в парламент и т.д.7) semiaux || stand in need of smth. нуждаться в чем-л.; stand in need of help (of food and clothing, of money, of sleep, 'of instruction, of continual watering, of relief from one's sorrows, etc.) нуждаться в немощи и т.д.; the house stands in need of repair дом необходимо отремонтировать; stand in fear /in dread/ of smth., smb. бояться /страшиться/ чего-л., кого-л.; stand in awe of smth., smb. благоговеть перед чем-л., кем-л.; he stood in danger of being killed ему грозила опасность быть убитым; stand in contrast to smb., smth. резко отличаться от кого-л., чего-л.; stand on ceremony with smb. соблюдать условности в отношениях с кем-л.; he stands on terms of friendship with him он с ним [находится] в дружеских отношениях12. XX1stand as smb. stand as a sentinel стоять на посту, быть часовым; stand as candidate for the presidency (as Labour Candidate, as sponsor for him, etc.) выступать в качестве кандидата на пост президента и т.д.; stand as smth. stand as a description (as a type of British humour, etc.) представлять собой описание и т.д.13. XXI11) stand smth., smb. in (by, on, etc.) smth. stand a chair in a corner (the armchair by the lamp, the box against the wall, the bottle on the table, the empty barrels on the floor, him-against the wall, etc.) поставить стул в угол и т.д.; stand some distance from smth. stand 15 yards from the road (10 feet from the ground, etc.) стоять в пятнадцати ярдах от дороги и т.д.2) abs stand six feet in his socks (in his shoes) он шести футов ростом; stand a giant among them он среди них великан3) stand smth. to smb. stand wine (a bottle, a treat, etc.) to the company угощать компанию вином и т.д., выставить вино и т.д. для всей компании4) stand smb. to /for/ smb. stand godfather (godmother) to the child быть крестным отцом (крестной матерью) ребенку; stand sponsor for him быть его покровителем14. XXVstand when... (till..., etc.) he stood when she entered the room он встал, когда она вошла в комнату; I stood there till I was tired я стоял там до тех пор, пока не устал -
12 a poor stick
разг.ничтожный человек, ничтожество; ≈ пустое место... on the way home old Jolyon would say of the principal actor: "Oh, he's a poor stick! You should have seen little Bobson!" (J. Galsworthy, ‘The Man of Property’, part II, ch. II) —...возвращаясь домой, старый Джолион неизменно говорил об актере, исполнявшем главную роль: - Ну и убожество! Ты бы посмотрела Бобсона.
A loafing professional had been called in to assume the rôle of Ray, and while he was a poor stick of his kind, he was not troubled by any those qualms which attack the spirit of those who have never faced an audience. (Th. Dreiser, ‘Sister Carrie’, ch. XVIII) — На роль Рея был приглашен какой-то слонявшийся без дела актер-профессионал. Правда, артист он был весьма посредственный, но его хоть не терзали страхи, переживаемые людьми, никогда не выступавшими перед публикой.
Poor stick, George! Nothing but a gasbag! (A. Christie, ‘Hercule Poirot's Christmas’, part I) — Джордж - это пустое место. Только и знает, что болтать.
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